Privacy policy

How Activated Technologies LLC collects, uses, and protects the information you share with Activated, and the choices you have over it.

Who we are

Activated is operated by Activated Technologies LLC d/b/a Activated ("Activated," "we," "us"). This policy explains how we handle the information you provide when you create an account and use the app.

It applies to the Activated mobile app and related services. It does not cover the independent labs, clinicians, or pharmacies you may interact with through Activated, each of which handles your information under its own privacy practices.

Information we collect

Account and profile information you give us, such as your name, email, date of birth, sex, and the health goals and body metrics you choose to enter.

Health information you provide or upload, including lab results, documents you import, and the questions and answers you exchange with the coach.

Usage information about how you interact with the app, and basic device and diagnostic information needed to operate and secure the service.

How we use your information

To provide the core experience: organizing your results, personalizing your education and recommendations, and tracking your progress over time.

To operate, secure, troubleshoot, and improve the service, and to communicate with you about your account.

To coordinate services you request from our partners, for example, sending the details a lab or clinician needs to fulfill an order you placed.

We do not sell your personal information, and we do not use your health information to serve you third-party advertising.

How we share information

With service providers who help us run the app (such as hosting and infrastructure), under contracts that limit them to working on our behalf.

With the labs, clinicians, and pharmacies needed to fulfill a test or prescription you request, and only the information needed to do so.

When required by law, to protect rights and safety, or as part of a business transfer, in which case we will let you know.

Cookies and similar technologies

On our website we use cookies and similar technologies. Essential cookies are required for the site to function. Signing in, keeping your session, and basic security, and are always active.

Optional categories. Marketing (measuring and improving our advertising) and personalization (remembering your choices and tailoring content). Run only with your consent. You can accept or reject them in the cookie preference center on our website, and change your choice at any time from the "Cookie preferences" link in the footer.

Rejecting optional cookies does not limit your use of the app or your membership.

Artificial intelligence features

Activated uses AI to translate your results into plain-language explanations, to personalize your recommendations, and to power the coach you can chat with.

Your conversations with the coach and the data used to personalize it are processed under the same protections as the rest of your health information. We do not use your identifiable health information to train general-purpose AI models, and we do not sell it.

AI output is educational, can be imperfect, and is not medical advice. Where a decision matters, verify it with the underlying results and a licensed clinician.

Text messaging

If you give us your phone number, we may text you about your account and the services you request, for example appointment reminders, results notifications, and replies from our care team. Message frequency varies and message/data rates may apply.

Reply STOP at any time to stop receiving texts, or HELP for help. Opting out of texts does not affect your membership.

Advertising, analytics, and opting out

We use analytics to understand how the product is used so we can improve it, and we may measure the performance of our own marketing. We do not use your health information for third-party advertising, and we do not sell your personal information.

You can opt out of marketing emails with the unsubscribe link in any message, opt out of texts by replying STOP, and manage cookies in the preference center on our website.

How we protect your data

We use technical and organizational safeguards, including encryption in transit, access controls, and per-account isolation so your records are visible only to you and the systems serving you.

No method of storage or transmission is perfectly secure, so we cannot promise absolute security, but we work to protect your information and to limit who can access it.

Your choices and rights

You can view and edit your profile in the app, and you can request a copy of your data or ask us to delete your account and associated health data.

Depending on where you live, including under the California Consumer Privacy Act and similar laws in Colorado, Connecticut, Texas, Virginia, and a growing list of other states. You may have the right to know what personal information we hold about you, to correct it, to delete it, to receive a portable copy, and to opt out of certain uses. We honor applicable requests and will not discriminate against you for exercising them.

To exercise any of these rights, contact us at the address below. We will verify your request and respond within the time the applicable law requires.

Data retention

We keep your information for as long as your account is active or as needed to provide the service, resolve disputes, and meet our legal obligations. Health records in particular carry minimum retention periods under law.

When you delete your account, we delete or de-identify your personal information except where we are required to keep it.

Where your data is processed

Activated operates from the United States and your information is processed and stored there. If you use the service from elsewhere, you understand that your information will be transferred to and handled in the United States under this policy.

Children

Activated is intended for adults. It is not directed to children, and we do not knowingly collect information from anyone under 18.

Changes and contact

We may update this policy as the product evolves. If we make a material change, we will take reasonable steps to let you know.

Questions about this policy can be sent to Activated Technologies LLC at support@activated.app, or by mail to 2125 Biscayne Blvd, Ste 204 #26853, Miami, FL 33137.