Privacy policy

How Activated Technologies LLC collects, uses, and protects the information you share with Activated, and the choices you have over it.

Who we are

Activated is operated by Activated Technologies LLC, doing business as "ACTIVATED" and "ACTIVATED HEALTH" ("Activated," "we," "us"). This policy covers information we collect when you visit activated.app, use the member app, or contact our team.

Independent labs and clinicians have their own privacy practices. If you receive care from one of them, its privacy notice explains how it handles your clinical records.

Information we collect

When you set up your account, you give us information such as your name, email, date of birth, and sex. You can also add health goals and body measurements to your profile.

We collect the lab results and documents you upload, along with the questions and answers in your Coach conversations.

We collect information about how you use the app, along with basic device and diagnostic information that helps us keep it running securely.

How we use your information

We use your results to explain what your markers mean, personalize your recommendations, and show changes over time.

We also use information to run and improve the service, resolve problems, keep accounts secure, and contact you about your account.

When you request a test, we share the details the lab and clinician need to fulfill your order.

We do not sell your personal information, and we do not use your health information to serve you third-party advertising.

How we share information

We use service providers to host accounts and lab reports, process payments, and deliver account and care-line messages. They receive the information needed for those services, such as contact details, payment information, or messages you send. With your permission, we also use an AI provider to help explain your results.

When you request a test, we share only the information the laboratory and clinician need to fulfill it.

We may also share information when required by law, to protect rights and safety, or as part of a business transfer. If a business transfer occurs, we will let you know.

Planned prescription consultations

Prescription services are still in development and prescription fulfillment has not started. The planned service will connect patients with MDI Medical Group PC’s network of independent clinicians. When this service becomes available and you request a consultation, the information needed for the clinician’s evaluation may include your name, contact details, date of birth, sex, address and location, medical and medication history, relevant laboratory information, intake responses, consent records and case-related messages. The clinical network would use that information to evaluate your request and provide clinical care. Clinical decisions and prescribing would remain with the treating provider.

You can browse treatment information. Browsing does not submit a clinical request, place an order or authorize payment. See our medical providers and pharmacies and state availability. Lab availability does not establish eligibility for a prescription or pharmacy delivery.

Final patient-facing information about the responsible clinical entity, its privacy practices and the information exchanged will be provided as the service is finalized. This description does not mean that prescription consultations or physician messaging are currently available through Activated.

Cookies and similar technologies

Our website uses essential cookies for sign-in, session management, and security. These cookies are always active.

Marketing cookies help us measure advertising. Personalization cookies remember your choices. Both are optional and run only with your consent. You can change your choices at any time by selecting "Cookie preferences" in the website footer.

Rejecting optional cookies does not limit your use of the app or your membership.

Artificial intelligence features

With your permission, we share your messages, uploaded lab reports, and relevant health information with Anthropic to answer your questions and explain your results. Uploaded reports may include your name and date of birth. Activated does not use your identifiable health information to train general-purpose AI models.

You can turn these features off at any time under Profile → AI data privacy and still view your saved results. Turning AI off stops future requests but cannot recall information already shared. Our Safety guide explains how to use AI answers and when to contact a clinician.

Activated does not provide medical advice, does not diagnose, and does not replace a licensed clinician. Always ask a qualified healthcare professional about any medical condition, test result, or health decision.

Text messaging

If you give us your phone number, we may text you about your account and the services you request, for example appointment reminders, results notifications, and replies from our care team. Message frequency varies and message/data rates may apply.

When you text Activated’s care line, an AI assistant may reply to your first message. Our team can read the conversation and take over. You can ask to speak with a person at any time.

Reply STOP at any time to stop receiving texts, or HELP for help. Opting out of texts does not affect your membership.

Advertising, analytics, and opting out

You choose whether to share app usage information with Activated. If you turn on analytics, we record which screens and features you use, how quickly they load, and whether actions succeed. These records exclude health answers, lab values, messages, payment details, and contact information. We may link activity to your account when you are signed in. For anonymous activity, we use a random session identifier.

Product analytics events are kept for 90 days. Authorized staff can view aggregate reports. Turning analytics off stops future collection and clears unsent events; it does not erase events already received. Account deletion removes analytics linked to that account. You can change your choice at any time in Privacy and analytics, from the Privacy choices link on the welcome screen, or in Preferences.

Our public marketing website uses Vercel Web Analytics, Microsoft Clarity, and the Meta pixel. Website cookie choices control optional Clarity and Meta tracking. Our messaging provider receives your contact details to process your waitlist signup and permitted follow-up. Website analytics and signup records have different purposes and are not a record of your medical care.

The member web app does not use Meta or Microsoft Clarity tracking. In the mobile app, you can opt in to share a welcome-screen visit and device advertising identifier with Meta. On iPhone, this also requires Apple’s tracking permission. You can turn it off in Privacy and analytics, in Preferences, or in your iPhone tracking settings. We do not send these providers your health activity or health purchases.

You can opt out of marketing emails with the unsubscribe link in any message, opt out of texts by replying STOP, and manage cookies in the preference center on our website.

How we protect your data

We use encrypted connections, private file storage, and access controls to protect your information and limit who can access it.

No method of storage or transmission is perfectly secure, so we cannot promise absolute security, but we work to protect your information and to limit who can access it.

Your choices and rights

You can view and edit your profile in the app. To request account deletion, open Profile and select Delete account. The section on deleting your account explains what we delete and which records we keep.

Depending on where you live, you may have the right to learn what information we collect and whom we share it with, obtain a portable copy, correct errors, or request deletion. You may also have the right to limit certain uses of sensitive information or opt out of sale, sharing, or targeted advertising. We will not discriminate against you for exercising your privacy rights.

Email support@activated.app with your request. We may ask for information to verify your identity. Where applicable law allows someone to act on your behalf, we may also ask for proof of their authority. We respond within the time required by applicable law. If we deny a request and you have a right to appeal, you may use the same email address to ask us to reconsider.

Data retention

We keep your account data for as long as your account is active, so your results, history, and plan are there when you come back. We also keep information as needed to provide the service, resolve disputes, and meet our legal obligations. Health records in particular carry minimum retention periods under law.

Product analytics events are kept for 90 days, as described above.

Deleting your account

You can request deletion in the app under Profile > Delete account. After you confirm, there is a 7-day grace period, and you can cancel the request on the same screen during that time. When the grace period ends, deletion runs automatically, normally within 1 day.

If a sample has already been collected and your results are still pending at the lab, we finish deletion after those results are released, so the ordering physician can reach you about them. Either way, we complete deletion within 30 days of your request, and we will confirm by email (or by text, if you opted in to texts) when it is done.

Deletion does the following:

• Cancels your membership subscription, so there are no further charges
• Cancels any lab orders where no sample has been collected yet
• Removes your saved cards and customer record from Stripe, and asks Junction to delete your patient record in its system
• Deletes your account, profile, and health profile
• Deletes your results and the lab reports you uploaded
• Deletes your AI chats and your health Stories
• Deletes your saved addresses, your notifications, and your messaging contact

A few records are kept after deletion, and here is why:

• A record that you accepted the Telehealth Consent and HIPAA Authorization (the document version, its fingerprint, and the time). We keep this for up to 6 years, without your name, email, or phone number, to show that consent was given for testing that was ordered.
• A record that your deletion request was received and completed. We keep this for 24 months, as required for privacy-request record keeping.
• Payment and tax records held by Stripe, as tax law requires.
• The laboratories and physician network that performed your testing keep their own medical records, as the law requires them to. These are their records, not ours. You can contact them directly, or contact us and we will route your request.

Copies may remain in encrypted backups until those backups expire, normally within 30 days.

Where your data is processed

Activated operates from the United States and your information is processed and stored there. If you use the service from elsewhere, you understand that your information will be transferred to and handled in the United States under this policy.

Children

Activated is intended for adults. It is not directed to children, and we do not knowingly collect information from anyone under 18.

Changes and contact

We may update this policy as the product evolves. If we make a material change, we will take reasonable steps to let you know.

For privacy questions or requests, email support@activated.app or write to Activated Technologies LLC at 2125 Biscayne Blvd, Ste 204 #26853, Miami, FL 33137.